The Keswick Tourism Association Ltd, originally known as the Keswick-on--Derwentwater Publicity Association, was established in 1922 as a self-help group of accommodation operators who wished to provide visitors with information about vacancies in the area, and in 2004 became a limited company.

Today the Association has over 500 trade members, including the Theatre by the Lake, retailers, restaurants, agencies and associations, visitor attractions and accommodation providers.

The Keswick Tourism Association is funded directly by the members through subscriptions and advertising. There is no direct Local Authority subsidy.

The aim of the Association is to publicise and further the interests of the Keswick and the North Lakes, and to assist members and visitors wherever possible. The Association:

• Publishes the annual Keswick Guide, the definitive guide to inspected accommodation in the Keswick area.
• Produces the web site - www.keswick.org
• Publishes visitor information leaflets, for example listing local attractions
• Markets Keswick, Heart of the Lake District in national newspaper and magazine advertising campaigns
• Attends relevant holiday shows and exhibitions.
• Publishes member newsletters
• Provides business and marketing advice to members

For information about the Keswick Tourism Association or to request a membership pack email tourism@keswick.org or telephone 017687 75738

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